MakeItUs Farm
$200,000 Revenue Goal
150–200 direct customers
70% repeat rate
1,000 email subscribers
Profitable, not chaotic
Weekly scoreboard
Email subscribers
329 / 1,000
Goal: +15–20 per week
MakeItUs audience
25 / 200
Farm revenue YTD
51%
$102,000
of $200,000 goal
Repeat customers this month
37
𝍩𝍩 𝍩𝍩 𝍩𝍩 𝍩𝍩 𝍩𝍩 𝍩𝍩 𝍩𝍩 ||
Family margin this week
Good balance this week
April focus
- Grow email list (farm tour + referrals)
- Fill pork orders
- Outline first MakeItUs workshop
Only 3 priorities. That’s the rule.
Next 3 moves
- Send email to customers
- Ask 5 customers for referrals
- Post pork availability
Rewrite each week to keep momentum real.
What $200K actually looks like
Beef + pork direct sales (120–160 families @ $1,000–$1,500/yr)
$150,000–$170,000
Price + efficiency gains (bundles, whole animal, slight increases)
$10,000–$15,000
MakeItUs — 1–2 pilot workshops + small group coaching
$5,000–$15,000
Crop income
$40,000–$45,000
Total target
≈ $200,000+